To make an impact on consumers you need to reach them at home – where they make their most important decisions. Direct mail can get your message into the mailboxes and minds of consumers in the form of postcards, samples and other marketing materials. Canada Post reaches every address in Canada including homes, condos, community mailboxes and more.
Members of Canada Post Solutions for Small Business TM benefit from direct mail tools, discounts and resources.
Response rates to direct mail can be up to 30 times greater than email, so add it to your existing marketing mix today. Based on our research Footnote 1 , after receiving an ad in the mail:
51% of customers have purchased a product (online or in-store). 88% of Canadians visit a store or go online.Whether you want to create effective marketing by yourself or with the help of one of our partners, we’ve got you covered with two great ways to reach your audience. Optimize your next campaign from end-to-end, including targeting, design, print and delivery.
Use our online tool Snap Admail™ to create an effective direct mail campaign in minutes – and combine it with digital ads for the best results.
Benefit from the expertise of our direct mail partners Footnote 2 to optimize the results of your next campaign. Our direct mail partners can manage your campaign from start to finish.
Find a local partner in your area and lean on them to craft your message and design, target your ideal customers, print and distribute your campaign and test and measure the results.
Alternatively, you can work with a channel partner on an integrated marketing campaign with help from a sales expert and customer service support.
As a Solutions for Small Business member, the more you mail, the more you save on sending direct mail. Your savings level grows with your business. We adjust your savings level for growth every quarter based on how much you’ve mailed. If you've been with us for less than a year, your level will be based on your mail volumes to date. Read our terms and conditions for more details.
| # of Neighbourhood Mail pieces/year | Discount | |
|---|---|---|
| Savings level 1 | 0–35,000 | 5% |
| Savings level 2 | 35,001–60,000 | 10% |
| Savings level 3 | 60,001–100,000 | 15% |
Go to reference for footnote 2. The organizations listed as Canada Post Smartmail Marketing TM partners are independent third parties. The information about each partner and its services has been provided by that partner, and Canada Post does not promise that it is accurate or complete. Any purchase of goods or services from a partner will be subject to additional terms and conditions stipulated by the partner and will be entirely between you and the partner. Canada Post will have no liability or responsibility whatsoever.
