A practical guide to behavioral research : tools and techniques
Responsibility Barbara Sommer, Robert Sommer. Edition 4th ed. Imprint New York ; Oxford, [England] : Oxford University Press, 1997. Physical description xviii, 376 p. : ill. ; 25 cm.
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Description
Creators/Contributors
Author/Creator Sommer, Barbara Baker, 1938- Contributor Sommer, Robert.
Contents/Summary
- I: Introduction to research
- multimethod approach
- ethics in behavioral research
- library search. II: observation methods
- observation
- mapping and trace measures. III: designing experiments
- experimentation
- simulation. IV: survey design
- interview
- questionnaire
- attitude and rating scales. V: other useful research procedures and materials analysis
- content analysis
- personal documents and archival measures
- case study
- using the Internet
- equipment
- standardized tests and inventories. VI: sampling, statistics, and reports
- sampling
- descriptive statistics
- inferential statistics
- writing and reviewing a research report
- after the report
- concluding notes.
- (source: Nielsen Book Data)
Subjects
Bibliographic information
Publication date 1997 ISBN 0195104196 (pbk. : alk. paper) 0195104188 (hbk. : alk. paper) 9780195104196 (paper : acid-free paper) 9780195104189 (acid-free paper)
Start at call number: H62 .S724734 1997
